My name is Florian

and I am a creative, based in Berlin.

Having worked in branding for some of the largest German and global brands, as well as for cultural institutions and small, local enterprises for more than 18 years, I am very experienced in strategically developing and designing brands. I love to tell stories and thereby bring brands to life.

This embraces everything, from strategy development to brand design and creating concepts for brand experiences.

I also work on illustrations, I do write and lecture.

Since August 2013 I am working as an independent creative consultant, creative director, illustrator and writer.


adidas, Alhambra Berlin, Allianz, Ampere, Andrin Schweizer Company, APTM, Artyst, Ave+Edam, Axel Springer Publishing, Babor, Bayer Healthcare, Be An Angel, Bebe, BENQ, Bertelsmann, BMG, Christopher Tölle, Coca Cola Company, comdirect, Continental, COR Berlin, Crédit Suisse, Die Praxis Mitte, Ellis in Wonderland, eprimo, Farmersland, Fashion Council Germany, Frau Lüske, Gayle Tufts, Goethe Institut, Gollmann, Good Healthcare Group, Gutshaus Klein Kussewitz, Happy Bali Dogs, Hedgehog Racing, Heidelberger Druckmaschinen, Henkel, Home Shopping Europe, Issey Miyake, Jägermeister, Kirch New Media, Komödie am Kurfürstendamm, Komödie Winterhuder Fährhaus, Kreuzberger Himmel, Kumfie, lala Berlin, Lee Jeans, LI18 Berlin, LOOP, Lucent Technologies, Lufthansa, medimentum, Merck Millipore, Messe Frankfurt, MLP, Nestlé, Nokia Siemens Networks, Ohorongo Safaris, Oosenbrugh Brothers, Oric, Padronista, Peek & Cloppenburg, Penaten, Piabo, PiNCAMP, Porsche, Premiere, Press Factory, Privée, Remote Republic, Roche Diagnostics, Sarah Bowden, Siemens, Siemens medical, Siemens mobile, Skylink, Sophie Berner, Spreeproduktion, Staatliche Museen zu Berlin, Stadtflucht, super RTL, The Shower Tower Company, Triumph International, Tropical, Und Gretel, Universal Music, Universität der Künste Berlin, Victor & Victoria, Visable, Vitra Design Museum, VIVA, Weissbierbrauerei Hopf, WHEADON, XING, Yomats



Corporate Design Preis
iF communication design
red dot: communication design award
Berlin Marketing Award
DDC Gute Gestaltung
Designpreis der Bundesrepublik Deutschland
100 Best Posters
iF communication design award Corporate Design Preis
Stevie Corporate Media Master Award


Cannes Lions
LEAD Awards
Clio Award
London Advertising Festival
New York Festival
Transform Awards
IF Design Hannover
Rheingold Award
Annual Multimedia
3D-Awards Copenhagen