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My name is Florian

and I am a creative based in Berlin.

For more than 18 years, I have worked in branding for some of the largest German and global brands, as well as for cultural institutions and small, local enterprises. I have extensive experience in strategically developing and designing brands, and I love telling stories that bring them to life.

This includes everything from strategy development and brand design to creating concepts for brand experiences. In recent years, I have also been exploring AI-driven creativity, integrating its potential into design, branding, and visual storytelling.

Beyond that, I work as an illustrator, writer, and lecturer.

Since August 2013, I have been working independently as a creative consultant, creative director, illustrator, and writer.

CLIENTS AND INDUSTRIES I WORKED FOR

Absatzwirtschaft, adidas, Alhambra Berlin, Allianz, Ampere, Andrin Schweizer Company, APTM, Artyst, Ave+Edam, Axel Springer Publishing, BAMBI, Babor, Bayer Healthcare, Be An Angel, Bebe, BENQ, Bertelsmann, BMG, CF Customized Foodservice, Christopher Tölle, Coca Cola Company, comdirect, Continental, COR Berlin, Crackers Berlin, Crédit Suisse, Die Praxis Mitte, Ellis in Wonderland, eprimo, Farmersland, Fashion Council Germany, Frau Lüske, Gayle Tufts, Goethe Institut, Gollmann, Good Healthcare Group, Gutshaus Klein Kussewitz, Happy Bali Dogs, Hedgehog Racing, Heidelberger Druckmaschinen, Henkel, HONUA, Home Shopping Europe, ITG, Issey Miyake, Jägermeister, Kirch New Media, Komödie am Kurfürstendamm, Komödie Winterhuder Fährhaus, Kreuzberger Himmel, Kumfie, lala Berlin, Lee Jeans, LI18 Berlin, LOOP, Lucent Technologies, Lufthansa, medimentum, Merck Millipore, Messe Frankfurt, MLP, Nestlé, Nokia Siemens Networks, Ohorongo Safaris, Oosenbrugh Brothers, Oric, Padronista, Peek & Cloppenburg, Penaten, Piabo, PiNCAMP, Porsche, Premiere, Press Factory, Privée, Rankings Digital, Remote Republic, Roche Diagnostics, Sarah Bowden, Siemens, Siemens medical, Siemens mobile, Skylink, Sophie Berner, Spreeproduktion, Staatliche Museen zu Berlin, Stadtflucht, super RTL, The Shower Tower Company, THE BLOOD, Triumph International, Tropical, Und Gretel, Universal Music, Universität der Künste Berlin, Victor & Victoria, Visable, Vitra Design Museum, VIVA, Weissbierbrauerei Hopf, WHEADON, XING, ZORAO Cacao, Yomats

AWARDS AND JURIES

AWARDS

Corporate Design Preis
iF communication design
red dot: communication design award
Berlin Marketing Award
DDC Gute Gestaltung
Designpreis der Bundesrepublik Deutschland
100 Best Posters
ReBrand™
iF communication design award Corporate Design Preis
Stevie Corporate Media Master Award

JURIES

Cannes Lions
LEAD Awards
Clio Award
London Advertising Festival
New York Festival
Transform Awards
IF Design Hannover
Rheingold Award
Annual Multimedia
3D-Awards Copenhagen