SKETCH (not realized)
115 Jahre Childhood
No other brand smells more like »childhood« than Penaten, even though I am not too sure if they already had their »no tears«-formula back then.
Together with my friends at LURE we were asked to create a special label design, to celebrate their 115th anniversary. It was quite a range and finally the client went for a simple and elegant signature-solution.
Client: Johnson & Johnson
Agency/Production: LURE Media Berlin