115 Jahre Childhood

No other brand smells more like »childhood« than Penaten, even though I am not too sure if they already had their »no tears«-formula back then. 

Together with my friends at LURE we were asked to create a special label design, to celebrate their 115th anniversary. It was quite a range and finally the client went for a simple and elegant signature-solution. 

Client: Johnson & Johnson
Agency/Production: LURE Media Berlin