Take me back ...
... to the 90s.
One of my graduation projects at Art Center College of Design was the creation of a beer label for a new, young target group. I teamed up with Weißbierbrauerei Hopf, who developed a completely new kind of Weißbier, to be drunk directly from the bottle.
And guess what: one of the three flavours is still sold today ... 26 years later.