BEYOND SHOPPING

A new experience is coming to Kurfüstendamm in Berlin. ALHAMBRA is a multi-purpose interactive space, where leading & evolving brands, visionary artists and bespoke designers find a temporary home for their products and creations.

Based on the shape of the architecture of the building, which combines a contemporary glass-cube with the traditional facade of the first movie theatre showing movies with sound, I created an elegant yet strong logo and icon, embedded in a puristic design system, which serves as a distinct stage for all the brands to be presented.